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How are Corporate Videos Used?
Posted October 1, 2009
Promotions, Trade Shows & Marketing
Need to reach a wider range of customers? Reach out to a worldwide market with a video designed especially for your company. Give information about your organization. Promote your products or services with high quality detail.
Video News Releases (VNR’s)
Video news releases are short news stories highlighting your innovative service, product or invention. If your product or service is an innovation that appeals to a wide audience, a video news release is the most cost-effective broadcast advertising you can get.
Plant Tours
If your company includes a physical plant where production takes place, show the pride in your facility and show its processes.
Product Demos
Need a demo for your products or services provided by your company? Show how your products are used, specific services of your company, interviews of employees, and a profile of your organization.
Product Instruction
Many companies include instructional videos along with their products. Proper instruction ensures that the customer is satisfied with the purchase, and cuts down on the customer support you need to provide over the phone or traveling to the site.
Web & CD-ROM Delivery
Web-based product displays and demonstrations are a very important business tool, as are portable sales materials via CD-ROM or DVD. And now you can deliver your presentation throughout the Internet to broadcast your video worldwide.
Distance Learning
Large-scale video usage in online classes is now possible using high-speed internet connections.
Communications to Employees
In a complex organization, certain important announcements or updates require more than a written memo. A videotaped message can be played back in all departments as the perfect solution for communicating new business strategies to your organization.
Customer Training
Your products work well if used correctly. Cut down on customer frustration and calls to technical support by including a video describing exactly how to use your product. Digital videos are great for close-ups that demonstrate exactly how tricky parts snap into place. Even if users never open the instruction manual, they’ll probably "pop in the video."
Orientation & Training
Video is the next best thing to having a personal instructor, an ideal way to share education and properly train employees.
Conferences & Seminars
Conferences have a purpose: information needs to go out to your team. Incorporate exciting, live video for greater impact - or document and archive the sessions for future reference.
Article Credit: Rogers Design Group / Your Fast Track to Corporate Videos
