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Corporate Video Production – The Benefits
Posted August 1, 2009
Corporate videos are used to increase sales, memberships or attendance, improve profits, save money, reduce costs and risks. These are the primary benefits of using video production effectively. Video delivers a consistent message, which is an important benefit when communicating instructional information or training. Video is uniquely useful when you want to present products or events that are difficult to demonstrate to your clients - such as the processes of a large plant in a distant location, complex medical procedures, or demonstrations that might be high-risk to onlookers.
More benefits of Corporate Video:
Prospects are 72% more likely to buy
"Video Brochures" get passed along
Now more affordable for more firms
Creates powerful company image
Improves sales presentation effectiveness
Increases prospect conversion rates
Shows product or service in action best
Easily translates into many languages
Multiple uses for the same video footage
Perfect for hard to demonstrate products
Saves money on cost of plant tours
Elicits positive feelings for your offerings
Non-profits can broadcast videos free
Effective complement for print materials
Reaches prospects on an emotional level
Images & sounds are incredibly persuasive
More compelling "Before" and "After" shots
Simple demo can be exciting viewing
Article Credit: Video Production for Corporate Videos - Your Fast Track Guide to Producing Videos.
